Marketing
Top 5 business directory websites

Top 5 business directory websites

Directory listing

Directories are public libraries for websites. They index websites based on alphabetical or by service offering. Sometimes these features are not enough. As an off-page SEO technique it still needs to be optimized well. A high ranking directory website will benefit certain businesses but not all.

Indexing: This is a sort order for the websites, publishing services instead of company name will greatly assist the companies.

Search order: Understanding how your company will be listed on the directory also helps the business owner. Compare this with leading brands on that platform.

Intrusive ads: If larger companies use it then use it. Avoid the small directories or directories with too much ads on their websites. Directories already make money with premium advertising. Ad serving networks will affect the user-experience and advertise competitors products to the guest. This will strip away the users choice.

 

5. Yahoo business

Professional: establish your company as professional services provider and provide quality assurance for your clients.

Value: customers that use Yahoo business expect the service providers to render the services to their clients with the customer in mind. It is important because of the aspect of social media that is used by Yahoo this is called Social IMC (Integrated Marketing Communications) for professionals this is good for business.

 

4. Google My Business

Search: the power of search in the hands of customers. Clients will search your business or services and get rewarded with relevant content. Sometimes without safe search the results can be very misleading.

Maps: understanding how to use “near me” feature is not understood by every one in the country. It is not an obvious feature. But educating customers about it can help your business.

AdWords: enables companies to advertise though ad networks. Allows paying Google for advertising on publisher websites for display advertisement by placing relevant content or any advert based on their interests and demographics. Also assists small companies save advertising costs.

SEM: search engine marketing is paid traffic. Unlike organic results you as the company you pay for the search engine ranking on the results page. These results have an “Ad” next to them.

 

3. Freelancer

B2B: this is an excellent service for small business to attain new customers. This service is excellent compared to business directories. Directory listed companies interact with customers and are protected by a paywall to prevent fraud.

Verification: this is the feature that helps prevent fraud by verifying small business, documentation, identity and more. Companies can effectively trade safely with a great refund policy.

Local Presence: this service provides great local visibility

Risk: Medium

 

2. Snupit

B2B: this is an excellent service for small business to attain new customers. This service is excellent compared to business directories. Directory listed companies interact with customers and are protected by a paywall to prevent fraud.

Verification: requires a lot of actions.

Local Presence: this service provides great local visibility

Risk: Medium

 

1. Government supplier database

Supplier database: CIPC will register your company if not a disqualified director, banks will issue a business with a banking account. SARS will provide TAX and also validate your auditor details thus provide a TAX clearance for you company for good standing. If qualifies for B-BBEE benefits the business will be scored in levels for diversity.

Verification: though the state or company commissioner

Local Presence: very high local presence

Risk: Low

High profile clients: Yes. Including tenders

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