How to Create An Aggregator Website And Why You Should

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How to Create An Aggregator Website And Why You Should

Marketing is always changing and technology has made it seem like there’s a new way to market your brand every single day. Your audience is already inundated with marketing content. They want something more valuable for their time. This is where content aggregation comes in.

A content aggregator website presents an exciting content marketing opportunity for any business owner. Whether your intention is to reach out to a new audience or just get noticed, content curation is your best bet. In this post, we shall focus on how you can build your aggregator website and why you should. So, let’s dive in and explore.

What is a content aggregator website?

A content aggregator website is a site that collects data from other sources across the internet and puts the information in one place where users can access it. The data collected can be based on many things, depending on the channel or platform it’s pulling from…

A certain hashtag
A certain user account
A keyphrase
A channel
A playlist

Each platform or source will have its own unique possibilities. For example, using a hashtag is a common way to aggregate Instagram content, while with YouTube, you wouldn’t aggregate hashtags, but you might aggregate content from a YouTube channel or specific playlist.

With Advertcaller you can aggregate content from the following sources:

Facebook – add company posts, employee advocacy posts, or user-generated content from customers and followers
Instagram – add company posts, employee advocacy posts, or user-generated content from customers and followers
Twitter – add company posts, employee advocacy posts, or user-generated content from customers and followers
YouTube – add company videos, customer videos, testimonials, and/or content that aligns with your brand
LinkedIn – add company posts, employee advocacy posts, or user-generated content from customers and followers
Pinterest – add company posts, employee advocacy posts, or user-generated content from customers and followers
Flickr – add company posts, employee advocacy posts, or user-generated content from customers and followers
Tumblr – add company posts, employee advocacy posts, or user-generated content from customers and followers
RSS – add your own blog posts, customer posts, employee advocacy posts, or industry content from non-competitors
Vimeo – add company videos, customer videos, testimonials, and/or content that aligns with your brand
Yelp – add reviews for your business
DeviantArt – add team art and fan art
Behance – add team art and fan art
Slack – pull in community conversations
Glassdoor – add reviews of your workplace in your hiring assets
Diffbot – add custom code or any element from other sites via API
Giphy – Add gifs that align with your brand

It is common for people to confuse content aggregation with plagiarism. The two are however very different. Plagiarism involves the use of other people’s content without permission while content aggregation involves the use of content from various online platforms while giving due credit to the owner.
The owner’s name, website, and links are all kept in place. All you’re doing is making it easier for your readers to find more content that’s useful to them.

Why doesn’t this create competition?

It’s easy to think that having an aggregator website might actually serve as competition for your brand. In the past, everyone was the competition. Now, brands can help each other out without losing anything. While you might not see two direct competitors helping each other, aggregating content from indirect competitors and other brands helps everyone involved. The best part is your audience loves it! Customers don’t just see brands as objects.

Instead, they are individual people with who they want to build relationships. With so many different brands, customers prefer brands that work to build lasting relationships. Great products and services are a must. However, you have to prove you value your customers’ time by giving them more. Marketing content is all about your brand. Providing high-quality, useful content on a regular basis proves you care about their needs. Yet, this is incredibly time-consuming and difficult to do. You don’t have to do it all alone. A content aggregator website allows your brand to find relevant content from other sources, including other brands. Other brands benefit from the exposure and your brand builds a stronger relationship with your customers.

 

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